Make your own traditions.

And get the most out of this season.

Hello again, Squad.

The Really Rich Journal

Tradition is not the worship of ashes, but the preservation of fire.

Gustav Mahler

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The Weekly Tone

It's that time of year again - when the air is crisper, the coffee tastes richer, and the calendar is filled with more social obligations than a Kardashian.

Yes, I am talking about the holiday season.

Now, I could go on about the hectic pace, the scramble for gifts, and the multitude of events that make a half-marathon runner like myself feel winded. But let’s take a different path. This year, I'd like to talk about something that's a little closer to my heart: the awesomeness of creating your own holiday traditions.

You see, as a self-proclaimed traditions architect, I find there's an undeniable pleasure in crafting a unique holiday experience — one that brings joy, fosters connection, and creates memories. It's like a tennis match against yourself, where each year you aim to serve better, play smarter, and enjoy the game more.

One of my favorite traditions is a big holiday lunch with a close group of friends. We gather around a long table, where laughter competes with the clinking of glasses and the exchange of stories. It's a moment of pause and celebration before the main event: hauling a gargantuan pine into my living room. Yes, it's a Herculean task, but it's worth every pine needle lodged in my socks.

Then, as the year draws to a close, I throw a black tie event that would put the Met Gala to shame (with more Miller Lites). It's a chance to dress up, let loose, and toast to the year that was and the year that's yet to come.

But the pièce de résistance of my holiday traditions? A special trip to a destination I hold dear. It's not about escaping the holiday madness, but rather about rewarding myself for the hard work throughout the year. It's a chance to recharge, reflect, and relish the beauty of a place that feels like a second home.

So, as we gear up for another holiday season, I encourage you to create your own traditions. Make it personal, make it your own version of crazy, and make it memorable.

Because in the end, it's not about the gifts, but who has the most fun.

What does this have to do with business or making money, you may be asking yourself?

Well, ironically, after all this, you’ll feel far more inclined to dip back into a hardworking January and skip the malaise. You did what you wanted to do all month.

So, whatever you celebrate (or choose simple peace and quiet instead) may the start of your season be filled with joy, laughter, and traditions that are uniquely yours.

đź’° R/RR

Rich: Not this again.

Really Rich: I’ll find a way to make it my own.

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