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The Really Rich Journal

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The Weekly Tone

A strange thing began to unfold in a steamy, hipster (I know people don't use that word anymore), Thai restaurant in Shoreditch last night. The swirling "otherness" of being abroad (in a not-so-foreign land) suddenly evaporated. The one thing you buy the ticket for, when you really think about it. You want to "feel" like you're somewhere else, otherwise, what's the point of traveling? Besides my stack of meetings, of course. The clinks of the glasses were just, well, glasses. The same ones you could find in Miami or New York or Houston. Not some cinematic Victorian clatter that my novelty-seeking brain was hoping to find tucked behind every yellow-bricked corner in London.

And what is that "otherness" anyway? After all, if you've moved around as many miles as I have, it's never really "other" at all. The smiles are the same, the friendships made over extra wine look just like they do in Dallas as in Denmark. Just as a warm demeanor and curious interest in your neighbor wins over and over in this land and in that. People are people, for the most part. And perhaps, maybe the whole point of travel is to come to this conclusion.

It's the same beer with a different name poured from a different shaped bottle.

The father I zoomed out in my mind, from my barstool (from restaurant, to neighborhood, to city, to country, to continent, to earth) I realized that I didn't go much of anywhere. I'm still floating on the same rock as before.

Maybe I'm never really going anywhere?

What did I do to deserve losing this luxury of escapism? The pleasure of diappearing.

Of course, in the past, I haven't been traveling to escape America. I rather like America. I've been trying to escape myself. And it's a clever trick to attempt to run so fast that perhaps even your own brain can't keep up. Outrunning yourself is an Olympic sport. And for me, it's my sport of choice. Gold.

Because, when you're moving and distracted and trying to say "thank you" in 10 different languages, it quiets the unsettled part of your mind for a few days. And when it acts up, you change cities. Simple.

Of course, the anxiety and dread bubbling up under the surface of my super-traveler skin is trying to inform me of something that I need to do the most. I just have to be willing to tune in.

Now, perspective is more valuable than most things on planet earth. You get that from travel. Today, I have buckets of that (if you don't, I suggest booking a ticket right now). Peace of mind, however, I often do not.

I've said this before, perhaps on my 5th TikTok post (about 10 posts before my first "Rich vs Really Rich" skit). Anxiety, at least for me, is a source of information when investigated deeply. So is anger and dread. I've trained myself to listen to these abhorred states of mind as closely as that of joy and contentment. It's not easy.

And, boy, did I face a sense of dread as exceedingly spicy dishes flew out of the kitchen to the service staff in a pronounced rhythm.

Raw beef laab...Service!

In this moment, I wanted to run, but I couldn't. Because, technically I already had. Now, I was cornered.

What I was concerned about, I won't trouble you with. However, in this miraculously painful thirty minutes or so as I awaited my guest to arrive, I somehow pushed through to the other end. Something organized itself in my brain and I emerged reborn.

Pop.

And suddenly, I realized that all of these external things I've been amassing: travel, expensive toys, and notoriety can't save me from my deepest troubles.

Only I can, if I can look them square in the eye, and hold my sword steady.

This week, I'm taking meetings in London, UK.

R/RR

Rich: It's about the destination.

Really Rich: There is no destination.

This Week On The Really Rich Podcast

In episode 5 of The Really Rich Podcast, I sit down with Miami personality and style entrepreneur, Don Lee. Don Lee is a gallerist, stylist, and clothier for celebrities and athletes who started his career in real estate before risking it all for his passion for streetwear.

This is a special episode for those who build "offline".

Available on YouTube, Spotify, and Apple Podcasts.

🤝 How I can help you:

1. The Entrepreneur’s Field Guide (Book) - learn the rules for entrepreneurship and how to blaze your own path.

2. The Guided Journey (Course) - I’ll be your personal guide on your path to success in my comprehensive digital lecture course

3. The Really Rich Podcast (Free) - a weekly deep dive into business, finance, and wealth mindset.

The Really Rich Spirit

By G.B.

On Luxury:

Many of the Really Rich bathe in the luxuries that come with wealth. A weekend trip to Monaco, a Saturday morning drive in the Porsche, the handmade Italian suit.

Too many people looking up at the wealthy confuse luxury with wealth.

It’s simple economies of scale. The $1200 Burberry coat is a considerable purchase when you’re making $60K as a salesperson. However, as a business owner doing a million-a-month, the $1200 coat is a proverbial raindrop in your personal budget.

An increase in cashflow leads to decrease in relative cost. That's why Ken Griffin can pay so much for a Miami house. Sure, 100 sticks is a large sum, but when you have enough money (on a percentage basis) it's effectively nothing. Same as the coat, just on a larger scale.

When Mark Cuban started Microsolutions he didn’t have a penny. Nevertheless, he was still the same gunslinger we know him as today, ripped up sweatpants or not.

Wealth isn’t what you have parked in the garage or the clothes you wear. Those are symptoms of wealth.

Real Wealth Is:

• Not worrying about your bills when you’re with your kids

• Flying your family out for the holidays without much concern who pays for what

• Funding your kid’s college account on the day they're born

Luxury doesn’t make you really rich. A byproduct of being really rich allows you the opportunity to have luxury.

Remember, the suit doesn’t make the man, the man makes the suit.