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The Really Rich Journal

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The Weekly Tone

How much time do you spend thinking? I mean, really thinking.

Not just, "Do I want avocado on my breakfast burrito?", "Do I look like a cowboy in this hat?", or "Did I just really pay $6.75 for a freaking drip coffee?"

Plenty of meaningless noise composes the average day as the mind frantically leaps from minor decisions to ridiculous worry. Rarely, do we ever carve out a few minutes for the real game-changing stuff.

Oddly, there are more answers than we think, right here, inside of us. To the big questions too: money, love, growing into our full potential. Even when I take one-on-one meetings, the real magic happens when I can get someone to think for themselves in a new way.

But how often do we take counsel with, eh-hem, ourselves?

After an action-packed weekend filming Episode 8 of The Really Rich Podcast and touring some pre-construction properties soaring over Central Park (shoutout to The Stein Team), I found myself laying on my hotel bed staring at the ceiling in a daze on Saturday afternoon. Realizing I was exhausted (and this is hard for me to admit), I opted for ordering-in sushi (fatty tuna and king salmon) and skipped the final night out on the town. In my state of fatigue, instead of reaching for my iPhone or flipping Netflix on the big screen I just kept staring upwards.

Somewhere in the off-white, speckled nebula above, I was trying to decipher the answer to a big challenge. As you know, I partner with large companies that have deep pockets to sponsor a piece of my content. Simply, I get to showcase some cool stuff for you all and get paid for it. Nevertheless, these content units are pretty complex deals to sort out and difficult to deliver. Also, I can only deliver a finite number of sponsored units each month, and this quickly hits a point of saturation.

Despite the large dollar amounts involved, I continually need to find new ways to grow far beyond this limit with my platform: to build my team, to hit my investment goals, reinvest in higher-quality output, etc. As I started upwards from the hotel bed, I needed to create a lower-cost product that more, smaller businesses and independent pros could benefit from.

Now, hold that thought.

In the course of my day, I face a variety of businesses, and often highly-skilled individuals. The real estate wheelers and dealers, small creative agencies, insurance brokers, private bankers, and consultants of every variety. These are the people that help me stay ahead of the curve. These are the people that make me feel (and stay) "really rich". Could I figure out a way to share my "little black book" with the world?

Then, BAM! Epiphany struck. I'll just do exactly that. And the "how to do it" started to come into focus automatically in the shifting shadows on the ceiling.

This list of pros will open up access to some of the best and brightest specialists instead of hiding them for only those "in the know". Quite literally, everyone wins. Finally, I'll be able to participate in the economics of sharing this network and grow my topline revenue in a scalable way.

If you'd like to be considered for inclusion within this network, please apply here.

If I rushed out the door with my overcoat instead of sprawling out on the bed for a moment of reflection, instead of taking the time to ask myself the good questions. I would have never come to this valuable conclusion.

Essentially, everything worthwhile I've ever come up with started in these free-association, ceiling-staring sessions (or brisk walks), rather than dead-focused planning meetings with spreadsheets and PowerPoint open.

Even recognizing that you have a challenge to solve in the first place requires a moment's pause.

So, I want to share a list of questions I personally ask my self, in repetition, until I get a good answer when I'm confronted with a challenge:

• How can I add more value? (This often yields lots of money)

• Can I deliver the thing I'm promising over the longrun?

• Do I want to do this forever?

• Am I improving on the quality of what I deliver consistently?

• What's one thing that I could cut from my life that would have a windfall benefit?

• Who are the people I need to reward more?

• What's a smart way to spend money that would make my life measurably easier or better?

When questions like this are asked, relentlessly, your mind can't help but cough up the goods over time. I often underestimate my own processing power, so I imagine you might be doing the same.

Imagine what goes left unthought about (and later unsolved).

The good news is, the answer is always there, somewhere, in the darkest velvet banquet of your mind.

This week, I'm taking meetings in Miami, FL.

R/RR

Rich: Wealth is a scorecard.

Really Rich: Wealth is a tool.

🤝 How I can help you:

1. The Entrepreneur’s Field Guide (Book) - learn the rules for entrepreneurship and how to blaze your own path.

2. The Guided Journey (Course) - I’ll be your personal guide on your path to success in my comprehensive digital lecture course

3. The Really Rich Podcast (Free) - a weekly deep dive into business, finance, and wealth mindset.

The Really Rich Spirit

On Taking Risk:

The Really Rich Guy takes on a considerable amount of risk. However, he never takes that risk without calculation, due diligence, and forethought. It may seem excessively large to the casual observer, however, it's measured and balanced to the best of his ability.

A healthy risk appetite is something that nearly all successful people have in common. Essentially, without taking risks, there shall be no rewards. Generally, these two variables move in tandem to a certain tipping point. Also, keep in mind that what's risky for me, may not be so risky for you.

Should I eat the clam chowder in the roadside diner? Should I bet the farm on black because I'm feeling lucky? Should I put a large amount of money into growing my business? You're always assessing risk, whether you know it or not.

What connects the Really Rich isn’t that they all take risks of a certain size or threshold; it’s that they all know exactly what their personal risk tolerance is, they operate comfortably within those boundaries, and push on the guardrails only when there's a sound reason to do so.